3rd-6th December 2026
Cracow
LECTURE: The first 60 minutes that decide everything – How to turn a routine appointment into a patient needs analysis.
AGNIESZKA ZAWIŚLAK
Managing Director at a dental practice with extensive experience in management and hands-on work in the dental industry. A well-qualified professional to share valuable knowledge and practical guidance on running a dental practice, which she has been doing on a daily basis for over 10 years. Associated with the industry for more than 20 years, having progressed through various roles up to the position of Managing Director, she has an in-depth understanding of the specifics of the sector.
As an active practitioner, she stays up to date with regulations, procedures, and trends in the field, which enables her to share proven management strategies and tools tailored specifically to dental practices. Her experience allows her to fully understand the challenges faced by dental practice managers.
A certified FRIS trainer, she is also close to completing an additional degree in Business Psychology. The continuous development of her soft skills enables her to better understand people with diverse ways of thinking and acting.
She has collaborated with numerous practices, from small offices to larger clinics, which allows her to tailor advice to the specific nature of each organization. She focuses on practical solutions that can be implemented immediately to support managers in achieving success, developing their practices, and ensuring a high quality of patient care.
JOANNA SZEWCZYK
A manager with many years of experience in running a dental practice and a practitioner of a modern approach to managing a medical business. She began her professional career while studying Management and Marketing, quickly translating her natural leadership and organizational skills into the effective operation and growth of dental practices.
Her studies in Practical Sales Management became the foundation for building well-thought-out development strategies, setting ambitious yet measurable goals, and creating concrete plans for their execution. A numbers enthusiast and financial expert, she demonstrates how to manage finances consciously, increase profitability, and build a stable, predictable operating model for a dental practice.
She combines an analytical mindset with strong interpersonal skills. As a certified FRIS trainer, she effectively understands team thinking and working styles and translates them into tangible business results and higher employee engagement.
In her presentations, she focuses on practice, clarity, and solutions ready for immediate implementation. Thanks to her authentic operational experience, an economic perspective on management, and high energy, she inspires the creation of dental practices that grow, are profitable, and at the same time fulfill their mission of providing the highest quality patient care.
